Forties To The Noughties – A Once In A Lifetime Experience

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Smirnoff is pleased to have announced details of an exciting nightlife event showcasing three of the most forward-thinking promoters in the UK: Barney Sutton, Tim Sampson and Richard Cohen of the Bearded Kitten collective.
These promoters have been awarded a £5,000 Creative Grant as part of The Smirnoff Co.’s ongoing commitment to celebrate unforgettable, one-of-a-kind experiences – the type you look back on and say “I was there”. Having produced highly interactive areas at festivals including The Big Chill and LoveBox, Bearded Kitten will be using their Smirnoff Creative Grant to create an unforgettable night…
Step back in time and celebrate the most exciting elements of the last seven decades – including seven extraordinary New Year’s Eve parties, one every hour, on the hour. From the fabulous forties to the new-age noughties, each era is to be launched with surprise performances, magical visuals and a guest appearance from one of the UK’s top Elvis impersonators.  Guests can look forward to a whirlwind of music and dancing from every age including burlesque, lindy hop, rock ‘n’ roll, disco, break dancing and rave.  Headlining the event are dance music duo The Freestylers and Brighton’s legendary promoters Playgroup be spinning tunes for the era defying crowd to swing their hips and tap their feet to in the second room.
Now in its second year, the initiative has already supported more than 24 original nights around the UK. Working with up-and-coming promoters at grassroots level the Smirnoff Creative Grants initiative gives thousands of party people an experience they will never forget.  In 2010, London, Brighton and Cornwall will see the future of nightlife in action as the chosen four turn their ideas into a reality.
This cutting-edge idea was hand-picked from the hundreds of creative individuals who applied to win one of the four bursaries available via The Smirnoff Co’s dedicated Facebook page. Nightlife luminaries Rob da Bank of Radio 1, DJ duo The Queens of Noize, second generation music mogul Oliver Wilson, nightlife correspondent Rahul Verma and Clash Magazine’s Matthew Bennett made up the vodka brand’s panel of experts who selected winners.
Saturday 13 March 2010
Doors: 8pm – 5am
Tickets: £8
@ Concorde 2
facebook.com/SmirnoffGB

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